Digital Creative for a Premium Vitamin Brand

Overview

Purityfic is Australia’s first halal-certified vitamin brand, accredited by TGA, GMP, and BPOM. As the digital creative, We supported the brand’s identity across multiple channels from packaging design to website visuals, offline event collateral, and SEO-enhanced web content. We also contributed to short-form video production and social media campaigns.

Client:

Purityfic Vitamin Australia

Date:

2021 - 2024

Category:

Brand Identity, Digital Design & Web SEO

 

Duration:

3 Years

 

Working Process

01. Visual Branding

Redesigned all product labels for a cohesive and premium look, increasing brand recall and shelf appeal in stores like Kimia Farma & Watsons.

02. Web & SEO

Enhanced UI/UX design of the official website while optimizing on-page SEO to support online visibility and e-commerce conversions.

03. Social Media & Video

Created static and motion assets for social media, including seasonal greetings, educational content, product highlights, and influencer campaigns.

04. Packaging & Events

Led the design for offline assets such as event booths, flyers, catalogs, and shelf displays for offline activation in Indonesia and Australia.

Challenges & Goals

Key Challenges:

Objectives:

Final Result