Digital Creative for a Premium Vitamin Brand
Purityfic is Australia’s first halal-certified vitamin brand, accredited by TGA, GMP, and BPOM. As the digital creative, We supported the brand’s identity across multiple channels from packaging design to website visuals, offline event collateral, and SEO-enhanced web content. We also contributed to short-form video production and social media campaigns.
Purityfic Vitamin Australia
2021 - 2024
Brand Identity, Digital Design & Web SEO
3 Years
Redesigned all product labels for a cohesive and premium look, increasing brand recall and shelf appeal in stores like Kimia Farma & Watsons.
Enhanced UI/UX design of the official website while optimizing on-page SEO to support online visibility and e-commerce conversions.
Created static and motion assets for social media, including seasonal greetings, educational content, product highlights, and influencer campaigns.
Led the design for offline assets such as event booths, flyers, catalogs, and shelf displays for offline activation in Indonesia and Australia.