Social Media Specialist for a Game Community

Overview

Artupoke is Indonesia’s #2 Football Manager community on Twitter, well-known for its collaboration with Sports Interactive. As a full-stack content creator, I managed the account end-to-end—starting from audience research and content planning, to design, publishing, and account performance analysis. The goal was to amplify Artupoke’s digital presence and unite gamers through relevant, high-performing content.

Client:

Artupoke

Date:

2021 - 2024

Category:

Social Media & Content Strategy

 

Duration:

3 Years

 

Working Process

01. Strategic Planning

Conducted audience research and trend mapping to create a content calendar focused on growth and engagement. Built a consistent brand voice across all posts.

02. Creative Production

Created visuals and content tailored for FM fans, featuring popular topics like "Best Signings Under £500,000," giveaways, and tactics. Produced engaging threads, memes, and infographics.

03. Publishing & Optimization

Posted during peak times and monitored analytics to refine content strategy, increasing reach and follower growth.

04. Community Engagement

Engaged followers via replies, retweets, and polls. Used feedback to stay relevant and strengthen trust.

Challenges & Goals

Key Challenges:

Objectives:

Final Result