Digital Marketing & Ads Strategist for a Risk Management Firm
RWI Consulting is a leading risk management consultancy serving hundreds of clients across the public and private sectors in Indonesia. We led their digital marketing strategy with a focus on SEO and paid advertising (Meta & Google), aiming to enhance visibility, generate leads, and convert prospects into clients.
RWI Consulting
2022 - 2025
Digital Marketing & Performance Ads
4 Years
Performed keyword research and optimized content to improve organic ranking for high-intent transactional terms. Monitored Google Search Console for continual performance tracking and technical improvements.
Created and managed Meta Ads and Google Ads campaigns across multiple funnels. These included B2B lead generation, certification promotions, and webinar registrations.
Collaborated on ad creatives and developed optimized landing pages to support ad campaigns and increase conversion rates.
Analyzed campaign data weekly to refine bidding, targeting, and creatives. Adjusted strategies based on real-time metrics to maximize ROI.