Artupoke is Indonesia’s #2 Football Manager community on Twitter, well-known for its collaboration with Sports Interactive. As a full-stack content creator, I managed the account end-to-end—starting from audience research and content planning, to design, publishing, and account performance analysis. The goal was to amplify Artupoke’s digital presence and unite gamers through relevant, high-performing content.
Artupoke
2021 - 2024
Social Media & Content Strategy
3 Years
Conducted audience research and trend mapping to create a content calendar focused on growth and engagement. Built a consistent brand voice across all posts.
Created visuals and content tailored for FM fans, featuring popular topics like "Best Signings Under £500,000," giveaways, and tactics. Produced engaging threads, memes, and infographics.
Posted during peak times and monitored analytics to refine content strategy, increasing reach and follower growth.
Engaged followers via replies, retweets, and polls. Used feedback to stay relevant and strengthen trust.